Supti Nandi
Can you guess what’s the most important factor in marketing? Connecting with the audience! If you position your brand in front of your target audience at the right time, you can win their hearts and transform them from audience to customer… This approach is called Moment Marketing. It refers to the ad campaigns relevant to … Read more
Recently, the Pay as You Go Business Model gained immense popularity! Reason? You pay for only the stuff you use and for the period you use it. No upfront payment, no overpaying for services, no complex pricing, high flexibility, and the list of benefits goes on… So, in this article, we will dive into seven … Read more
Meet Cetaphil, the skincare brand that’s winning over men across India. I bet you have rarely seen its advertisement. Yet, this Swiss skincare brand effectively outshines other popular brands… But what’s the secret to its popularity? Let’s uncover why Cetaphil has become a favorite choice among men seeking effective skincare solutions. (A) Understanding the Men’s … Read more
Retail investors have been eyeing Bajaj Housing Finance IPO ever since the RBI made it mandatory to list in public soon! Guess what? The firm is planning to raise over a billion dollars through the IPO. And yes, they’ll mindfully handle the minimum dilution and expected valuation range. Now, the question is- Is this IPO … Read more
For the last two centuries, the Bugatti has maintained its status as the “luxurious race car.” Experts say that Bugatti not only produces the fastest vehicles but also claims to be one of the best-looking hypercars in the world! By the way, did you know that there is a legendary tale behind the inception and … Read more
Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
On 1st & 2nd April 2024, Vistara Airlines had to cut nearly 50-60 flights to deal with the shortage of pilots and crew. That was an absolute head-scratcher for passengers! This incident brought the Pilot crisis in India into the limelight… Now, aviation companies are using large-body aircraft such as Boeing 787-9 Dreamliner and A321 … Read more
With a whopping revenue of Rs.1,000 crore, FY23 was no less than a purple patch for BookMyShow. It made an exponential profit of Rs.87.82 crore rising from the loss of Rs.92.2 crore in FY22! This made folks wonder- how did this ticket-booking platform survive COVID and turn profitable in 2023? So, without any delay let’s … Read more
Ever wondered which super app reigns supreme in the bustling South Asian region? Well, buckle up because we’re diving into a thorough comparative analysis of GoTo vs Grab! These tech giants have been revolutionizing the way you travel, order food, and manage your finances. GoTo boasts a strong foothold in Indonesia, while Grab dominates across … Read more
