Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
To meet the ever changing demands of the market, many businesses are now shifting their approach and working towards the Aggregator Business Model, which is one innovative business model which addresses the vast preferences and choices. This business model has helped many businesses to sustain in the market and cater to a wider base of … Read more
On 1st & 2nd April 2024, Vistara Airlines had to cut nearly 50-60 flights to deal with the shortage of pilots and crew. That was an absolute head-scratcher for passengers! This incident brought the Pilot crisis in India into the limelight… Now, aviation companies are using large-body aircraft such as Boeing 787-9 Dreamliner and A321 … Read more
With a whopping revenue of Rs.1,000 crore, FY23 was no less than a purple patch for BookMyShow. It made an exponential profit of Rs.87.82 crore rising from the loss of Rs.92.2 crore in FY22! This made folks wonder- how did this ticket-booking platform survive COVID and turn profitable in 2023? So, without any delay let’s … Read more
Urban company, which is a well known name in the service marketplace has reported a rise in its year-on-year business. This article will uncover the answer to the question – How is Urban company profitable? Urban company which was formerly known as Urban Clap, since its establishment in the market has been the talk of the … Read more
Ever wondered which super app reigns supreme in the bustling South Asian region? Well, buckle up because we’re diving into a thorough comparative analysis of GoTo vs Grab! These tech giants have been revolutionizing the way you travel, order food, and manage your finances. GoTo boasts a strong foothold in Indonesia, while Grab dominates across … Read more
Namma Yatri has become a new ray of hope for drivers and a source of headache for Uber & Ola! Do you know, why? Just go through this write-up and you’ll know it all! (A) Synopsis: Emerging Battle of Namma Yatri vs Uber & Ola In January 2024, Namma Yatri (Bengaluru-based ride-hailing platform) finally spread … Read more
Change in gold prices incorporates a multitude of factors that drive the fluctuations in its value in the market, making it always a topic of discussion. Gold with its timeless charm, cultural significance, and a storied history, occupies a unique and a well established place in the global market landscape. Gold, which is beautifully used … Read more
March 2024 ended with super exciting news for Indian laborers i.e. “India plans to shift from minimum wage to a living wage by 2025.” This has sparked a curiosity about Living Wage vs Minimum Wage among Indians. Are you also one of those curious folks? If yes, then stick to this write-up because we … Read more
