Brands go through tough competition to be in the limelight. But certain brands rule the era with their exclusive product and efficient marketing. One such brand is AMUL! Established in 1946 by Dr.Verghese Kurein, AMUL is still ruling the dairy and FMCG industry. Who knew that a brand established at the time of Indian Independence … Read more
The failure of a startup is not only heart-wrenching for the company’s officials. But for the whole market ecosystem including investors, partners, as well as customers. One such recent example is ZestMoney- a fintech startup. ZestMoney has been in the headlines ever since PhonePe refused to acquire it. Not only had it laid off 20% … Read more
Valuation cuts of Indian Unicorns are escalating, therefore, became the talk of the town. Do you know Valuation Cuts are no less than a nightmare for startups and especially if it is a Unicorn? Recently, global asset managers have slashed their valuations of high-profile Indian startups like Byju, Swiggy, etc. By the end of … Read more
Recall the famous proverb- “Food, Clothing, and Shelter are three basics of human survival.” Being an agricultural country, we Indians have a sufficient amount of food. Our fashion industry isn’t lagging either to provide affordable clothing. Here, the elephant in the room is “Shelter” or “Housing.” If you are used to the updates in the … Read more
If you look at the investors of some notable Indian startups like Ola, OYO, Lenskart, Meesho, etc. you will notice one common thing. What’s that? It is SoftBank! A prominent and prolific investor in the Indian startup ecosystem. But you know what? Unlike any other conventional venture capitalist company, it operates primarily in the telecommunications … Read more
Dating apps- the digital Cupids of our modern age! They promise to connect us with potential partners at the swipe of the screen. They’re like a virtual playground, bustling with hopeful utopians searching for their perfect match. But alas, as wonderful as these apps may seem, they come with their fair share of problems that … Read more
Do you know, Instagram began its operations as a location-based check-in, and later changed into a photo-sharing app? Also, Netflix shifted its focus from DVD rentals to streaming! Innumerable businesses changed their goals in their whole business journey. These are nothing but business pivots. India has witnessed some legendary business pivots too. In this write-up, … Read more
Recall the scenario of 2016 when Reliance’s Jio outshined other communication network companies. Whenever Reliance launches a new product in any segment, it is no less than a thunderbolt for the existing companies. Be it a telecommunication service i.e. Jio or a new cosmetic e-commerce platform Tira! Do you know who the main competitor of … Read more
Did you also receive a WhatsApp call/message/link from international numbers? If yes, then you are also one of the targets of the scammers. Well, this is the latest scam occurring on WhatsApp nowadays. Sounds scary. Right? There’s no need to panic though! Users are advised to be careful. But why are you getting WhatsApp spam … Read more
Deodorants have become an integral part of our lifestyle. As a result, the deodorant market is rising at an exponential rate with a 10% CAGR (Compound Annual Growth Rate). Numerous global and local brands undergo cutthroat competition to gain a significant market share. One such significant event occurred recently when Godrej (GCPL) acquired Park Avenue … Read more
