With so much buzz around zero carbon emissions, the folks are debating on EV vs Petrol. Meaning whether to buy an EV car or a Petrol car. Undoubtedly, electric vehicles or electric cars are no less than superheroes actively participating in lowering pollution. But are they worth it for ordinary folks? On top of that, … Read more
The Xiaomi story is a testament to how a business can rise or fall based on changing customers’ preferences! A decade ago, a Chinese tech giant stepped into India and achieved a grand success. I am sure you must have seen the smartphones- Redmi Note 4, Redmi Note 5 Pro, Redmi Note 7 Pro, Poco … Read more
Our readers have been demanding a detailed comparison of Dell vs Lenovo! During our research, we found out that the debate on Dell vs Lenovo stems from their competitive tech offerings at impressive prices. Well, the prices vary from model to model. Here, we will compare the features, sales, revenue, and profitability to determine … Read more
In today’s world, Adidas has become synonymous with sportswear! Do you know how it became a cool brand that won the hearts of millions? The core reason is- Adidas marketing strategy. Yes! It’s advertisements that you see all over the television, YouTube, banners, social media, etc. No doubt that its products are of top-notch quality … Read more
In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more
Do you know only 23% of folks are aware of the pink tax in India? Are you one of them? If yes, that hats off to you… but if not, then this write-up is for you! Let’s begin the concept of pink tax in India by considering some examples. Have you ever compared the products … Read more
When it comes to the oldest private airline of Indian origin, one name used to shine on the top i.e. Go First. Most of you might have witnessed its lifetime from commencing operations in November 2005 to ceasing operations in May 2023 (last year). The cease of operations wasn’t due to any lockdown, merger, or … Read more
In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more
Oreo, a lucrative cookie brand that has won the hearts of millions has become a king of the snacking industry. All thanks to its marketing tactics that make a simple sandwich biscuit a luxurious one… Oreo marketing strategy is admired by many! After all, who can forget their unique tagline “Twist, Lick, Dunk.” Looks as … Read more
The Indian market for electric two-wheelers is experiencing unprecedented growth. Who are the major players in this race? They’re Ola vs Ather! You won’t believe that this current fiscal year (FY24) the electric two-wheeler sales crossed the 640k mark… Reason? Affordable prices, a consciousness to protect our environment with net zero emissions, and yes, the … Read more
