While exploring the cosmetics, skincare, and beauty segments, folks are usually stuck in the battle of Mamaearth vs Wow. Reason? Both are reputable brands offering exclusive products with proper certifications and transparency. Most of you may wonder which skincare brand is doing better in Mamaearth vs Wow! To lighten your confusion, here we are presenting … Read more
MamaEarth stole the spotlight of the cosmetic & skincare industry by creating natural, vegan, organic, and toxin-free beauty products. Launched in 2016 by Ghazal Alagh, it acquired over 1.5 million consumers within 7 years with revenues touching Rs.952.4 crores. How did it achieve the heights of success within a stipulated time? Because of its unique … Read more
In the Indian film industry, Bollywood actresses are admired for their versatility. Not only do they excel in acting, but they also venture into entrepreneurship to increase their wealth. Here, we will present 8 such actresses who gained recognition for establishing their own businesses. Stay tuned! List of 8 Bollywood Actresses who are equally good … Read more
Nykaa and Sugar over time have emerged as the formidable contenders to each other, captivating the market with their unique strategies and offerings. Both the companies are a prominent name in the e-commerce industry in the beauty, fashion, cosmetics sector. These two companies have strategically utilized the digital platforms for their business and to reach a … Read more
The curiosity around founder salaries has always been there in the minds of the folks! Reason? Everybody is interested to know how much those successful entrepreneurs earn from their own companies. However, this curiosity reached sky-high due to the funding winter in 2022… Why? You may ask. Look, funding winters led to aggressive cost-cutting measures … Read more
The battle of Purplle vs Nykaa has taken the netizens by storm. Reason? The ongoing battle of e-commerce startups related to wellness and beauty. We all are aware of the fact that the Indian e-commerce market has boomed in the last decade. After all, what can be better than shopping for products and getting them … Read more
In this article, we will explain Sugar Cosmetics revenue structure and the probable reasons that led to its substantial losses. The D2C (Direct-to-Consumer) beauty firms are booming at an exponential rate in India. Reason? Due to technological innovations, upgradation of consumer lifestyle as well as awareness. All these reasons are contributing to the makeover of … Read more
Do you know our country harbors over 800 D2C brands? Despite numerous scopes and challenges, various D2C brands in India are disrupting the market space with massive success. Crucial factors like the adoption of digital technology and eliminating middlemen have enabled direct-to-customer (D2C) brands to establish a direct and strong connection with their consumers. Also, … Read more
India is seeing an exponential hike in the popularity of D2C brands! Do you know that modern e-commerce is shifting from B2C to D2C? Why so? The chief reason for this trend is the increasing adoption of digital technology. Sounds complicated? Let me explain it in simple terms. D2C (Direct-to-Consumer) brands are companies that sell … Read more
The rapid augmentation of e-commerce has led to the popularization of two terms namely- D2C and B2C. Even though they may sound quite similar but there are significant differences between the two. In this article, you will get a thorough understanding of the “Difference between D2C and B2C business models.” A Brief Overview S.No. Differentiating … Read more
