The Xiaomi Story – The Rise & Fall Of Xiaomi In India

Xiaomi Story (Cover Image)

The Xiaomi story is a testament to how a business can rise or fall based on changing customers’ preferences! A decade ago, a Chinese tech giant stepped into India and achieved a grand success. I am sure you must have seen the smartphones- Redmi Note 4, Redmi Note 5 Pro, Redmi Note 7 Pro, Poco … Read more

Dell vs Lenovo: Which Company Is Ruling The Laptops Space?

Dell vs Lenovo

Our readers have been demanding a detailed comparison of Dell vs Lenovo! During our research, we found out that the debate on Dell vs Lenovo stems from their competitive tech offerings at impressive prices.   Well, the prices vary from model to model. Here, we will compare the features, sales, revenue, and profitability to determine … Read more

Asus vs Lenovo: Which One Is Leading The Laptops Segment?

Asus vs Lenovo

Both Asus and Lenovo are highly popular laptop brands. Both of them are tough competitors of each other and offer varying features at pocket-friendly prices. So, let’s compare Asus vs Lenovo, to determine which one is leading the laptops segment!   (A) Asus vs Lenovo: A Brief Overview First of all, let’s have a look … Read more

Adidas Marketing Strategy: How It Became The Cool Brand?

Adidas Marketing Strategy

In today’s world, Adidas has become synonymous with sportswear! Do you know how it became a cool brand that won the hearts of millions? The core reason is- Adidas marketing strategy. Yes! It’s advertisements that you see all over the television, YouTube, banners, social media, etc. No doubt that its products are of top-notch quality … Read more

Unpacking The Ultimate Zomato Push Notifications Strategy

Zomato Push Notifications

In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more

The PayTM Crisis: What Exactly Went Wrong & What Lies Ahead

Paytm Crisis

In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more