Undifferentiated marketing has helped many companies as well as brands to sustain and grow in the tough market space. There are many prominent brands that are successful with this marketing strategy and can be regarded as examples of undifferentiated marketing. On a narrow basis, marketing strategies can be grouped into two, i.e. one is differentiated … Read more
When it comes to affordable laptops, two players shine at the top while competing with each other i.e. Lenovo vs HP. Both brands offer a diverse range of laptops from affordable to premium ones. Now the questions that arise are- Which one is better in Lenovo vs HP? Who is more successful in terms of … Read more
In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more
Do you know only 23% of folks are aware of the pink tax in India? Are you one of them? If yes, that hats off to you… but if not, then this write-up is for you! Let’s begin the concept of pink tax in India by considering some examples. Have you ever compared the products … Read more
When it comes to the oldest private airline of Indian origin, one name used to shine on the top i.e. Go First. Most of you might have witnessed its lifetime from commencing operations in November 2005 to ceasing operations in May 2023 (last year). The cease of operations wasn’t due to any lockdown, merger, or … Read more
The phrase “I’m loving it” is one of the greatest tools that has contributed to McDonald’s marketing strategy, and to its name all over the world. McDonald’s is undoubtedly one of the world’s largest fast food chains that has been serving us well since decades! Starting from a small burger joint to becoming recognizable as … Read more
In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more
The two most common caller identification apps that are widely used and are in quite competition with each other are Whoscall vs Truecaller. As there were many scenarios of fraud calls, spam calls, messages, etc. before these caller identification apps entered the market. Among the plethora of these apps the two apps are in a … Read more
In today’s world, if you want to go from having very little money to being well-off, you must pick the right app for trading and investing. Brokerage apps are super helpful tools for this. Do you agree? Right now, experts are looking for the battle of Paytm Money vs Zerodha to see which one is … Read more
Oreo, a lucrative cookie brand that has won the hearts of millions has become a king of the snacking industry. All thanks to its marketing tactics that make a simple sandwich biscuit a luxurious one… Oreo marketing strategy is admired by many! After all, who can forget their unique tagline “Twist, Lick, Dunk.” Looks as … Read more
