In India, where forex charges can nearly eat up your travel budget, finding a right credit card that charges zero foreign exchange fee can be a game changer. These zero forex credit cards not only help in saving money on travel but also provide added convenience and relaxation while exploring new places abroad. In this … Read more
Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
With a whopping revenue of Rs.1,000 crore, FY23 was no less than a purple patch for BookMyShow. It made an exponential profit of Rs.87.82 crore rising from the loss of Rs.92.2 crore in FY22! This made folks wonder- how did this ticket-booking platform survive COVID and turn profitable in 2023? So, without any delay let’s … Read more
Urban company, which is a well known name in the service marketplace has reported a rise in its year-on-year business. This article will uncover the answer to the question – How is Urban company profitable? Urban company which was formerly known as Urban Clap, since its establishment in the market has been the talk of the … Read more
Ever wondered which super app reigns supreme in the bustling South Asian region? Well, buckle up because we’re diving into a thorough comparative analysis of GoTo vs Grab! These tech giants have been revolutionizing the way you travel, order food, and manage your finances. GoTo boasts a strong foothold in Indonesia, while Grab dominates across … Read more
Namma Yatri has become a new ray of hope for drivers and a source of headache for Uber & Ola! Do you know, why? Just go through this write-up and you’ll know it all! (A) Synopsis: Emerging Battle of Namma Yatri vs Uber & Ola In January 2024, Namma Yatri (Bengaluru-based ride-hailing platform) finally spread … Read more
March 2024 ended with super exciting news for Indian laborers i.e. “India plans to shift from minimum wage to a living wage by 2025.” This has sparked a curiosity about Living Wage vs Minimum Wage among Indians. Are you also one of those curious folks? If yes, then stick to this write-up because we … Read more
Numerous brands get slammed due to false marketing, quality control, improper listing of ingredients, etc. Amongst these Bournvita controversy created a huge debate in India! If you are active on social media, you must have seen the clash “Food Pharmer vs Bournvita.” By the way, what happened in the Bournvita controversy? Let’s break down the … Read more
Legends say- “The measure of intelligence is the ability to change & adapt with time.” Do you know why? Because if you don’t upgrade yourself, then you will be easily replaced by the new gens. Let me give you some real-life examples- Saregama India could have been on this list too… Thanks to the Saregama … Read more
