Colgate Marketing Strategy: How It Helped The Toothpaste Giant

Colgate Marketing Strategy

Do you know how Colgate became synonymous with toothpaste? Due to Colgate marketing strategy! This didn’t happen in a single day. The brand has maintained its top position in the oral care segment for over 200 years… Yeah! It is a two-century-old brand that satisfied millions of customers without a single downfall in the oral … Read more

The Key KYC Changes Being Done By RBI & Reasons Behind

RBI KYC Changes

The October of 2023 banged with the KYC changes implemented by RBI! Do you what was more shocking than this? This was the third time in 2023 that RBI amended the master direction of KYC (Know Your Customer) direction, 2016. Why? You may ask. Well, just like you many other folks too were highly curious … Read more

Wakefit vs Sleepyhead: Which Brand Is Doing Better?

Wakefit vs Sleepyhead

A good mattress leads to a good and comfortable sleep. Among the mattress producing industry, there are two prominent names that are leading the game and also are great competitors of each other, i.e. Wakefit vs Sleepyhead.  These two since their establishment in the market are significantly innovating their products, technology, features, and more of … Read more

Lenskart vs Specsmakers: Which Company Is Doing Better?

Lenskart vs Specsmakers

When it comes to eyewear accessories, the battle of Lenskart vs Specsmakers has made the headlines! Reason? Both offer exclusive eyewear accessories and are ruling the offline as well as online markets of India. Eyewear accessories have become more than a necessity in today’s world. Just like any other accessories, eyewear is now a part … Read more

Why Did Tata Nano Fail? Reasons & Full Breakdown

Why did Tata Nano fail?

You know Why did Tata Nano fail, the car which is being referred to as the synonym for “People’s Car”?  Tata Nano, launched in 2009, by the name of “world’s cheapest car” was positioned and made to cater the aspirations of many Indian families, offering them the practical and affordable means of transportation. Their goal was … Read more

OnePlus vs Oppo: Which Chinese Brand Is Leading The Indian Market?

OnePlus vs Oppo

Since the last decade, several Chinese smartphone brands have been ruling India. Among them, the competition between technology giants OnePlus and Oppo is a focal point of discussion. The comparison between OnePlus vs Oppo has garnered attention as these Chinese brands vie for supremacy. This exploration aims to dissect their market strategies, net worth, market share, … Read more

Zara Case Study: How Zara Lead The Fast Fashion Market?

Zara Case Study

You asked, and we listened! Get ready to dive into the fascinating world of Zara with our highly requested Zara Case Study.  Recently, Zara has been trending in Instagram reels and YouTube shorts for its funky model poses. You must have seen it too! Have you wondered what made this Spanish brand so famous? You … Read more

OnePlus vs Samsung: Who Is Winning The Premium Android Market?

OnePlus vs Samsung

In the world of premium Android phones, OnePlus and Samsung stand out as major contenders leading to the battle of OnePlus vs Samsung! With their sleek designs and top-notch features, they’re in a tight race for dominance. OnePlus impresses with speed and performance through OxygenOS, while Samsung charms users with its polished One UI and … Read more