Journey of Jewellery Startup BlueStone: From Challenges to Success

BlueStone daily jewellery

If you’re a fan of stylish, everyday jewellery, chances are you’ve come across jewellery startup BlueStone. Founded in 2011 by Gaurav Singh Kushwaha and Vidya Nataraj, this digital-first jewellery company has seen its share of ups and downs. But it’s not just a story of survival; it’s a story of resilience and reinvention. So, let’s … Read more

Customers vs Influencers Marketing: Which Drives Better Buying Choices?

Customers vs Influencers Marketing

As you know, marketing is all about catching your attention. The ones who catch it better and quicker win the competition. Hence, in the fast-paced world of marketing, brands constantly seek innovative ways to grab the audience’s attention. While influencer marketing has dominated the scene for years, there’s a new kid on the block i.e. … Read more

Trent vs Tanishq vs Senco Gold: Lab-grown diamond battle in 2024

Trent vs Tanishq vs Senco Gold

If you’re someone who loves jewellery, the choice between natural and lab-grown diamonds might have crossed your mind. And if you’re shopping in India, you’ve probably come across big names like Trent, Tanishq, and Senco Gold. These brands are now in a fascinating contest in the lab-grown diamond (LGD) market, each with its own approach … Read more

Business of Religious Godmen: A Billion Dollar Industry?

Business of Religious Godmen (Religious Babas business)

Recall a moment when you have had a get-together apart from office or house parties. Or a moment when you have seen a huge crowd apart from a movie theatre, mall, or stadium.  The answer? Religious gatherings! Yes, India is a land where religion and spiritualism are the core part of social interactions. Be it … Read more

Zudio vs Mamaearth vs mCaffeine: Same products & different price tags

Zudeio vs Mamaearth vs mCaffeine

Before we begin the discussion on Zudio vs Mamaearth vs mCaffeine, I would like to bring your attention to a mind-blowing fact!  Just type the Zudio manufacturing plant or Mamaearth manufacturing plant into Google and see the results. They don’t have any manufacturing facilities! Sounds quite shocking… Isn’t it? Well, that’s true because these are … Read more

Abandoned Cars in Dubai: Hidden Luxury or Risky Investment?

Why Cars are abandoned in Dubai

Ferraris, Bugattis, BMWs, Audis… These aren’t just names but owning them is a dream of most of the Indians. Have you dreamt of purchasing them at much cheaper prices? If yes, then the abandoned cars of Dubai are for you! But wait… It is not as sweet as it sounds. For that, you must understand … Read more

Reasons Behind The Success Of Indian SME IPOs? New NSE Rules

Indian SME IPOs

Over 173 companies debuted on Dalal Street in the first half of the year 2024. Guess what? Out of these, 117 companies belong to the SME segment. Yes, the Small and Medium Enterprises accounted for 77% of the IPO of 2024.  The SME IPOs story was more or less last year too. Around 182 SMEs … Read more

Ganesh Chaturthi & The 300+ Crore Business Around It

Ganesh Chaturthi Business

Ganesh Chaturthi is just around the corner, and you can already feel the excitement in the air, right? It’s one of the biggest festivals in India, especially in states like Maharashtra, Karnataka, and Andhra Pradesh.  But did you know that this 10-day celebration isn’t just about prayers, sweets, and community gatherings? It’s also a major … Read more

Swiggy IPO vs Zomato IPO: What Do The Numbers Tell So Far?

Swiggy IPO vs Zomato IPO

Swiggy is gearing up to enter the market with its highly anticipated IPO. But here’s the big question- how does it compare to Zomato, especially since Zomato’s valuation has seen a significant boost over the past year? With Blinkit’s growth contributing to Zomato’s rising numbers, it’s clear that the competitive landscape is heating up. But … Read more

Delhi NCR vs Bengaluru Startups: Which One Is Doing Better?

Delhi NCR vs Bengaluru

India’s startup scene has been on fire lately, with Delhi NCR vs Bengaluru startups leading the charge. But which city is truly ahead? Let’s break it down and see how these two startup giants stack up against each other. Delhi NCR vs Bengaluru Startups: Comparative Snapshot Here’s a quick look at how Delhi NCR and … Read more