Every brand that you see around you has a unique story. But you will hardly see any brands that are mentioned in your history textbooks and exist in the current era. One such brand is AMUL. The “Amul Case Study” is a hot topic in the market. Reason? Because it has a glorious past, a … Read more
Fintech industries have become a topic of discussion again! Reason? Because of sky-high losses. Almost every fintech company is facing losses due to current economic conditions. Similar is the story of Cred. Its financials are no less than a mystery for startup watchers. Why? You may ask. Because it gained unicorn status two years back … Read more
Brands go through tough competition to be in the limelight. But certain brands rule the era with their exclusive product and efficient marketing. One such brand is AMUL! Established in 1946 by Dr.Verghese Kurein, AMUL is still ruling the dairy and FMCG industry. Who knew that a brand established at the time of Indian Independence … Read more
The failure of a startup is not only heart-wrenching for the company’s officials. But for the whole market ecosystem including investors, partners, as well as customers. One such recent example is ZestMoney- a fintech startup. ZestMoney has been in the headlines ever since PhonePe refused to acquire it. Not only had it laid off 20% … Read more
Dunzo is an Indian company associated with the online delivery of consumable goods. Such as groceries, fruits, veggies, meat, medicines, etc. You will find detailed info in the Dunzo’s Business Model. The year 2023 has turned out to be a purple patch for Dunzo. Why? You may ask. Because of its recent funding round i.e. … Read more
Can you guess what sets successful organizations apart from the rest? It’s effective management! Management is the driving force that ensures businesses operate smoothly and achieve their goals. Management is like a book with hundreds of lessons. Like definitions, concepts, characteristics, levels, and functions of management. You will get to know them in this write-up. … Read more
IEX, or the Indian Energy Exchange, is like a buzzing marketplace for electricity in India. Imagine a platform where electricity generators, distribution companies, and even industrial consumers come together to buy and sell power. Sounds well sorted. Isn’t it? In short, IEX is an electronic power trading marketplace. IEX is a high-tech hub where bids and … Read more
When it comes to the telecommunication industry in India, we have four key players. Namely- Reliance Jio, Bharti Airtel, Vodafone Idea, and BSNL. Out of these, the former two are the behemoths in terms of technology, subscribers, revenue, and profitability. This creates a challenging situation for folks as they wonder- Which is better, the Jio … Read more
When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more
The evolution of the internet & technology is one of the greatest blessings that mankind received! Sounds too philosophical… Isn’t it? Well, just look at the evolution of the digital world in the past decade. Not only can you buy/sell commodities ranging from electronics to groceries. But also make payments through the magical electronic device … Read more
