The Canadian Dream: Why Immigrants are Leaving Canada & The Surprising Exodus

Why immigrants are leaving Canada?

As the saying goes, “The grass is always greener on the other side until you reach there!” Similar is the scenario with the Canadian dream. None of us are unaware of the hype of staying in a developed country like Canada. Almost everybody working in the service sector seeks an opportunity to be a resident … Read more

India vs China in EV: Exploring The Battle for EV Battery Dominance

India vs China in EV (battery dominance)

When it comes to electric vehicles, certain things click in our minds. Such as combating climate change, less dependency on petroleum, and affordability. With the rising concerns about pollution levels, there has been increased demand for electric vehicles. While many European countries like Germany and Norway have the highest number of EV users. Hardly a … Read more

Adidas & Indian Cricket Team: A Win-Win Sponsorship Story

Indian Cricket Team Sponsor- Adidas

The fashion industry is incomplete without sports apparel! How? Let me explain. Can you play football by wearing a formal dress? Obviously not! You need a comfortable outfit that can absorb your sweat and doesn’t cause any hindrance in your sports/gaming activity. This led to an emergence of a new segment named the “Sports apparel … Read more

What Is Horizontal Marketing System? Complete Breakdown

Horizontal Marketing System

When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more

What Does SoftBank Do? Where Does It Get All The Money To Invest?

What does SoftBank do?

If you look at the investors of some notable Indian startups like Ola, OYO, Lenskart, Meesho, etc. you will notice one common thing. What’s that? It is SoftBank! A prominent and prolific investor in the Indian startup ecosystem. But you know what? Unlike any other conventional venture capitalist company, it operates primarily in the telecommunications … Read more

Ola vs Uber: Which One Is Doing Better Business In India?

Ola vs Uber: Which one is doing better business in India?

Emerged in the 17th century, taxis/cabs have become an integral part of the global public transport chain including India. Do you know what the Indian taxi market size is? It is over 1.9 million. The arrival of on-demand and online car rentals has organized the market to a greater extent. Can you guess who the … Read more

How Does Koo App Make Money? Full Business Model Explained

How does Koo app make money?

India is a land of 100s of regional languages. Not necessarily every Indian would know English. Do you know, almost 1 billion Indians are not used to English? It may sound strange! But when countries like China, Japan, South Korea, etc. can do well in their regional languages; then why can’t we? This fact was … Read more