Asus vs Lenovo: Which One Is Leading The Laptops Segment?

Asus vs Lenovo

Both Asus and Lenovo are highly popular laptop brands. Both of them are tough competitors of each other and offer varying features at pocket-friendly prices. So, let’s compare Asus vs Lenovo, to determine which one is leading the laptops segment!   (A) Asus vs Lenovo: A Brief Overview First of all, let’s have a look … Read more

Adidas Marketing Strategy: How It Became The Cool Brand?

Adidas Marketing Strategy

In today’s world, Adidas has become synonymous with sportswear! Do you know how it became a cool brand that won the hearts of millions? The core reason is- Adidas marketing strategy. Yes! It’s advertisements that you see all over the television, YouTube, banners, social media, etc. No doubt that its products are of top-notch quality … Read more

Unpacking The Ultimate Zomato Push Notifications Strategy

Zomato Push Notifications

In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more

The PayTM Crisis: What Exactly Went Wrong & What Lies Ahead

Paytm Crisis

In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more

Oreo Marketing Strategy Explained – The Path To Greatness

Oreo Marketing Strategy

Oreo, a lucrative cookie brand that has won the hearts of millions has become a king of the snacking industry. All thanks to its marketing tactics that make a simple sandwich biscuit a luxurious one… Oreo marketing strategy is admired by many! After all, who can forget their unique tagline “Twist, Lick, Dunk.” Looks as … Read more

Ola vs Ather: Which Company Is Leading The EV Race?

Ola vs Ather

The Indian market for electric two-wheelers is experiencing unprecedented growth. Who are the major players in this race? They’re Ola vs Ather! You won’t believe that this current fiscal year (FY24) the electric two-wheeler sales crossed the 640k mark… Reason? Affordable prices, a consciousness to protect our environment with net zero emissions, and yes, the … Read more