Patanjali, the name that has become synonymous with the natural and herbal products. The company is among the top leading names of the ayurvedic sector industry. One of the core reasons of its success is – Patanjali Marketing Strategy! Patanjali makes use of different channels to advertise its products so that it can reach a … Read more
Both Asus and Lenovo are highly popular laptop brands. Both of them are tough competitors of each other and offer varying features at pocket-friendly prices. So, let’s compare Asus vs Lenovo, to determine which one is leading the laptops segment! (A) Asus vs Lenovo: A Brief Overview First of all, let’s have a look … Read more
In today’s world, Adidas has become synonymous with sportswear! Do you know how it became a cool brand that won the hearts of millions? The core reason is- Adidas marketing strategy. Yes! It’s advertisements that you see all over the television, YouTube, banners, social media, etc. No doubt that its products are of top-notch quality … Read more
Undifferentiated marketing has helped many companies as well as brands to sustain and grow in the tough market space. There are many prominent brands that are successful with this marketing strategy and can be regarded as examples of undifferentiated marketing. On a narrow basis, marketing strategies can be grouped into two, i.e. one is differentiated … Read more
When it comes to affordable laptops, two players shine at the top while competing with each other i.e. Lenovo vs HP. Both brands offer a diverse range of laptops from affordable to premium ones. Now the questions that arise are- Which one is better in Lenovo vs HP? Who is more successful in terms of … Read more
In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more
Do you know only 23% of folks are aware of the pink tax in India? Are you one of them? If yes, that hats off to you… but if not, then this write-up is for you! Let’s begin the concept of pink tax in India by considering some examples. Have you ever compared the products … Read more
When it comes to the oldest private airline of Indian origin, one name used to shine on the top i.e. Go First. Most of you might have witnessed its lifetime from commencing operations in November 2005 to ceasing operations in May 2023 (last year). The cease of operations wasn’t due to any lockdown, merger, or … Read more
The phrase “I’m loving it” is one of the greatest tools that has contributed to McDonald’s marketing strategy, and to its name all over the world. McDonald’s is undoubtedly one of the world’s largest fast food chains that has been serving us well since decades! Starting from a small burger joint to becoming recognizable as … Read more
In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more
