boAt is one of the most successful companies in India. Ever since it was launched in our country, it has made huge tidal waves in the realm of audio. It is a brand that combines your love for music with a splash of innovation and a dash of style. It is no less than an … Read more
When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more
If you look at the investors of some notable Indian startups like Ola, OYO, Lenskart, Meesho, etc. you will notice one common thing. What’s that? It is SoftBank! A prominent and prolific investor in the Indian startup ecosystem. But you know what? Unlike any other conventional venture capitalist company, it operates primarily in the telecommunications … Read more
Digital revolutions are the essence of modernization. After the grand success of UPI (Unified Payment Interface), India is all set to welcome a novel tech revolution. And that is none other than ONDC. Sounds familiar? Never mind if it is not! Because even though this project was announced in 2020 it came into the limelight … Read more
In this article, we will shed light on the “Khatabook Business Model” and will also explain its numerous revenue sources. Recall a scenario when small retailers like shopkeepers of grocery shops relied on manual methods of bookkeeping. They would sit hunched over piles of paper, scribbling down sales and expenses in massive ledgers i.e. balance … Read more
“Early to bed, early to rise… Make yourself healthy, wealthy, and wise.” We all have been listening to this rhyme since childhood. But do you know that it isn’t just a nursery rhyme but a well-proven fact? Good sleep not only improves your health but also boosts your brain performance and mood. Despite knowing this … Read more
Recall the scenario of 2016 when Reliance’s Jio outshined other communication network companies. Whenever Reliance launches a new product in any segment, it is no less than a thunderbolt for the existing companies. Be it a telecommunication service i.e. Jio or a new cosmetic e-commerce platform Tira! Do you know who the main competitor of … Read more
Imagine a scenario where you urgently need a plumber but couldn’t find anyone in your neighborhood. What if you book a plumber in an app and get your work done within a stipulated time? Won’t it be a sigh of relief? Of course, it will. This is just one example of the many hurdles that … Read more
We all have been used to listening to stories since childhood. That’s the foundation for the increased popularity of audio content among us. Not only does it provide convenience while multitasking but also offers diversified content. Also, you connect yourself with the speaker’s tone, emotions, and personality. So, one of the most popular apps with … Read more
BharatPe is a fintech company based in India that provides digital payment solutions and financial services to small and medium-sized businesses (SMBs). It offers a range of services, including QR code-based payments, UPI payments, point of sale (POS) machines, loans, and insurance products. Also, it launched a 12% club to help users earn 12% interest … Read more
