What Is Horizontal Marketing System? Complete Breakdown

Horizontal Marketing System

When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more

What Does SoftBank Do? Where Does It Get All The Money To Invest?

What does SoftBank do?

If you look at the investors of some notable Indian startups like Ola, OYO, Lenskart, Meesho, etc. you will notice one common thing. What’s that? It is SoftBank! A prominent and prolific investor in the Indian startup ecosystem. But you know what? Unlike any other conventional venture capitalist company, it operates primarily in the telecommunications … Read more

Ola vs Uber: Which One Is Doing Better Business In India?

Ola vs Uber: Which one is doing better business in India?

Emerged in the 17th century, taxis/cabs have become an integral part of the global public transport chain including India. Do you know what the Indian taxi market size is? It is over 1.9 million. The arrival of on-demand and online car rentals has organized the market to a greater extent. Can you guess who the … Read more

How Does Koo App Make Money? Full Business Model Explained

How does Koo app make money?

India is a land of 100s of regional languages. Not necessarily every Indian would know English. Do you know, almost 1 billion Indians are not used to English? It may sound strange! But when countries like China, Japan, South Korea, etc. can do well in their regional languages; then why can’t we? This fact was … Read more

OYO vs Airbnb | What’s The Difference & Which One Is Better?

OYO vs Airbnb

OYO and Airbnb are the two giants in the hospitality industry that offer different types of accommodations for travelers. Both of them helped the hospitality and tourism industry in many ways. But the dilemma arises when you have to select one of the two. OYO vs Airbnb! Which one to choose? Which one is better? … Read more

CoinDCX vs WazirX : Which One Is Better For Crypto Trading?

CoinDCX vs WazirX

CoinDCX and WazirX are two popular cryptocurrency exchanges based in India. The cryptocurrency exchanges work similarly to the BSE and NSE stock exchanges of India. However, unlike the stock market, you can execute crypto trade directly without getting involved with brokers. Do you know you can buy or sell cryptocurrencies on this platform using the … Read more

Breakdown of Boeing Business in India

Boeing Business in India

“Boeing,” is an American aerospace company that you are well aware of. Eight decades have passed since Boeing stepped foot in India! Although the journey of Boeing Business in India began back in the 1940s with the introduction of two Boeing aircraft in the Indian Air force.  Today, Boeing is no less than a key … Read more

Why Do Profitable Companies Layoff Employees?

Lost jobs 1

As the fears of recession impend, the corporate sector of the globe is already shivering to its spine. The glooming appearance of the world economy in 2023 has already started pushing several tech giants to lay off their employees. The string of tech companies that are already in the grasp of the lay-off wave includes … Read more