In this write-up, we will unpack the Zomato push notifications strategy. Before that, I would like to ask you to read these- “Hey! Caffeine is great but don’t skip your meals- go have lunch!” “Listen… Don’t work on an empty stomach!” What’s your first thought on reading the above sentences? Sounds like a caring person … Read more
Do you know only 23% of folks are aware of the pink tax in India? Are you one of them? If yes, that hats off to you… but if not, then this write-up is for you! Let’s begin the concept of pink tax in India by considering some examples. Have you ever compared the products … Read more
When it comes to the oldest private airline of Indian origin, one name used to shine on the top i.e. Go First. Most of you might have witnessed its lifetime from commencing operations in November 2005 to ceasing operations in May 2023 (last year). The cease of operations wasn’t due to any lockdown, merger, or … Read more
In India, Paytm has become synonymous with online payments. But it seems like the story isn’t the same anymore! Reason? Due to the Paytm Crisis! What’s that? On 31st Jan, RBI posted a tweet, i.e. “Action against Paytm Payments Bank Ltd under Section 35A of the Banking Regulation Act, 1949.” Now this is a matter … Read more
Oreo, a lucrative cookie brand that has won the hearts of millions has become a king of the snacking industry. All thanks to its marketing tactics that make a simple sandwich biscuit a luxurious one… Oreo marketing strategy is admired by many! After all, who can forget their unique tagline “Twist, Lick, Dunk.” Looks as … Read more
The Indian market for electric two-wheelers is experiencing unprecedented growth. Who are the major players in this race? They’re Ola vs Ather! You won’t believe that this current fiscal year (FY24) the electric two-wheeler sales crossed the 640k mark… Reason? Affordable prices, a consciousness to protect our environment with net zero emissions, and yes, the … Read more
Are you curious about the battle between payment giants? In the digital realm, two players are the major contenders i.e. Paytm vs Google Pay, each vying for supremacy. From seamless transactions to enticing offers, both platforms have carved their niches. But the burning question remains- which truly dominates the business landscape? Join me as we … Read more
The evolution of internet facilities gave rise to edtech companies that are heavily impacting Kota Coaching Business. How? For that you need to think from the perspective of students, mainly teenagers. Imagine a scenario where you are given two options for coaching. First, enroll in an offline coaching center far from your home, take a … Read more
Folks are keen to learn about the characteristics of monopolistic competition, due to its exponential rise in the Indian market. Reason? The monopolistically competitive environment is perfect for differentiating your products in the same segment to attract more customers. Not just that, you can also enter and exit hassle-free. If you are looking for in-depth … Read more
Do you know why HDFC Bank was considered a gem in the Indian financial market? For being the champ of NIM (Net Interest Margin) for over 20 years. And how much was the NIM? Nearly 4%! If you noticed clearly, I used a past tense for calling HDFC Bank a champ. Reason? Because the story … Read more
