boAt is a revolutionary lifestyle audio brand in India. This brand offers an incredible range of wireless earphones, earbuds, headphones, etc. Apart from that, you also get various electronic wearable devices like smartwatches and smart bands at affordable prices. Although its revenue doubled, its profits shrank in FY 22. But it didn’t lose its spot … Read more
Lenskart is an e-commerce company in India that specializes in eyewear accessories. Founded in 2010, it is one of the most successful D2C brands in India. We have discussed its diverse sources of revenue in its business model which we discussed here. As per the latest reports, its valuation is $4.5 billion. Here, we will … Read more
Lenskart is one of the leading brands that is ruling the market of eyewear accessories. But its journey was not that easy! Why? You may wonder. Because it was launched during the time when online shopping was accessible to only a handful of Indians. Also, people lacked trust in online products and services. Fortunately, the … Read more
MamaEarth stole the spotlight of the cosmetic & skincare industry by creating natural, vegan, organic, and toxin-free beauty products. Launched in 2016 by Ghazal Alagh, it acquired over 1.5 million consumers within 7 years with revenues touching Rs.952.4 crores. How did it achieve the heights of success within a stipulated time? Because of its unique … Read more
Quick delivery space is a tight race where many enthusiastic startups come and go. But hardly a few survive. While everybody talks about successful quick-delivery startups. But here we will cover the one that couldn’t catch up with the race of quick commerce. It is Fraazo. While its contemporaries like Flipkart Quick, Dunzo, Swiggy Instamart, … Read more
Do you know our country harbors over 800 D2C brands? Despite numerous scopes and challenges, various D2C brands in India are disrupting the market space with massive success. Crucial factors like the adoption of digital technology and eliminating middlemen have enabled direct-to-customer (D2C) brands to establish a direct and strong connection with their consumers. Also, … Read more
India is seeing an exponential hike in the popularity of D2C brands! Do you know that modern e-commerce is shifting from B2C to D2C? Why so? The chief reason for this trend is the increasing adoption of digital technology. Sounds complicated? Let me explain it in simple terms. D2C (Direct-to-Consumer) brands are companies that sell … Read more
Sending a courier has never been an easy task for us until some corporations specialized in courier services emerged. As you know logistics is a crucial sector of a country, therefore, certain startups grabbed this opportunity to improve the courier-delivery system of India. One such company is “Delhivery.” Established as a startup in 2011, it … Read more
Introduction Suppose you are window shopping for a perfume of your favorite brand. You get to select one with a pretty bottle, compact design, good portability, and a long-lasting “Orris” fragrance. The initial descriptions fit perfectly well with your lifestyle but… Not having any idea about “Orris” puts you in a serious dilemma of whether … Read more
Introduction “Grocery Delivery Sector” is one of the many sectors that are expanding and succeeding at an exponential rate. Just like window shopping, you can select and buy groceries that will be delivered to you. However, most of the delivery services take almost thirty minutes to deliver the product but there is a company that … Read more
