For the last two centuries, the Bugatti has maintained its status as the “luxurious race car.” Experts say that Bugatti not only produces the fastest vehicles but also claims to be one of the best-looking hypercars in the world! By the way, did you know that there is a legendary tale behind the inception and … Read more
Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
With a whopping revenue of Rs.1,000 crore, FY23 was no less than a purple patch for BookMyShow. It made an exponential profit of Rs.87.82 crore rising from the loss of Rs.92.2 crore in FY22! This made folks wonder- how did this ticket-booking platform survive COVID and turn profitable in 2023? So, without any delay let’s … Read more
Namma Yatri has become a new ray of hope for drivers and a source of headache for Uber & Ola! Do you know, why? Just go through this write-up and you’ll know it all! (A) Synopsis: Emerging Battle of Namma Yatri vs Uber & Ola In January 2024, Namma Yatri (Bengaluru-based ride-hailing platform) finally spread … Read more
Numerous brands get slammed due to false marketing, quality control, improper listing of ingredients, etc. Amongst these Bournvita controversy created a huge debate in India! If you are active on social media, you must have seen the clash “Food Pharmer vs Bournvita.” By the way, what happened in the Bournvita controversy? Let’s break down the … Read more
Legends say- “The measure of intelligence is the ability to change & adapt with time.” Do you know why? Because if you don’t upgrade yourself, then you will be easily replaced by the new gens. Let me give you some real-life examples- Saregama India could have been on this list too… Thanks to the Saregama … Read more
Mangaluru, a city in India by the sea, is known for something sweet- ice cream! But how did it become the ice cream capital of India? Well, it’s a story of the flourishing dairy industry, entrepreneurship, and marketing! In this write-up, we’ll explore the factors responsible for making Mangaluru the ice cream capital of India. … Read more
When it comes to affordable fashion, Zudio has been ruling the market! Now, seeing its success Reliance Retail launched its fashion stores Azorte brand. Thereby, giving tough competition to all the affordable brands. And this led to the battle of- Zudio vs Azorte! By the way, which one is better for affordable fashion- Zudio or … Read more
Have you ever wondered about that extra chunk of money disappearing when you send cash across borders? It’s called the Foreign Remittance Tax, and it’s worth knowing about. Whether you’re sending money to family or paying for services abroad, that tax can eat into your hard-earned cash. But fear not! There are ways to … Read more
