There was a time when Kerala boasted about the better chance of survival of newborns to the age of 5 than in the United States. Now, it is seeking for loans from the central government to meet its daily ends… Now the question is- Is Kerala under financial crisis? Let’s find out! Story So Far … Read more
Last month we discussed a long list of Nestle company crimes and received great appreciation from our readers. And here we are presenting another latest Nestle controversy in India. What’s that, you ask? Look at the headline revolving around the media- “Nestle adds sugar to baby cereal sold in India but not in Europe & … Read more
Think of soft drinks and two brand names will pop up in your mind- Coca Cola and Pepsi! Who can ever forget the famous rivalry i.e. Coca Cola vs Pepsi in the soft-drink market… Don’t you wonder who is more popular in the drinks industry? If yes, then stick to this article because we will … Read more
The entry of Tata Neu in the food delivery space has created a buzz all around! Is it an ambitious plan of the salt-to-steel conglomerate? Go through this article and you’ll find out! (A) Background Story Tata Neu is now serving up food delivery through ONDC (Open Network for Digital Commerce). They’re testing it out … Read more
Minimalist- An Indian skincare brand known for its transparent & honest products is making waves in India and abroad. Unlike some premium brands, Minimalist offers exclusive quality products at pocket-friendly prices. Guess what? This became a crucial part of Minimalist’s success! Now the question is- Is Minimalist a good brand? If yes, then, can it … Read more
Do you know India is the second-largest jewelry market in the world after China? As of 2023, the whole Asia Pacific jewelry market is worth $88.26 billion. Now the crazy part is the domination of Indian jewelry brands in this market with notable players like Tanishq and Orra. So, naturally, it led to the debate … Read more
Legends quoted, “Time changes everything; no one can stop it!” Similar is the story of Byju’s, where an ordinary tuition class evolved into India’s biggest ed-tech platform only to plunge dramatically… How Byju’s went from 0 to billions to 0? You may wonder. Well, that’s a bit long and interesting story. Also, you can learn … Read more
As you know, the Indian government is aggressively working on the electrification of India’s vehicle fleet in the coming 6 years. The FAME II and PLI schemes are acting as the cherries on top. These initiatives will be advantageous for many battery manufacturers. However, the two players that will benefit the most from this are- … Read more
Can you guess what’s the most important factor in marketing? Connecting with the audience! If you position your brand in front of your target audience at the right time, you can win their hearts and transform them from audience to customer… This approach is called Moment Marketing. It refers to the ad campaigns relevant to … Read more
Meet Cetaphil, the skincare brand that’s winning over men across India. I bet you have rarely seen its advertisement. Yet, this Swiss skincare brand effectively outshines other popular brands… But what’s the secret to its popularity? Let’s uncover why Cetaphil has become a favorite choice among men seeking effective skincare solutions. (A) Understanding the Men’s … Read more
