Nykaa Marketing Strategy: How Nykaa Became Huge With Branding

Nykaa marketing strategy

Nykaa, the name is on the tips of every beauty and fashion enthusiast out there and is considered among the top beauty e-commerce websites.  The brand is headed by Falguni Nayar and was founded in 2012 in Mumbai, Maharashtra. The brand first operated only on online platforms, and with time the brand expanded its approach towards … Read more

Nykaa vs Sugar: Which Is The Better Company?

Nykaa vs Sugar

Nykaa and Sugar over time have emerged as the formidable contenders to each other, captivating the market with their unique strategies and offerings. Both the companies are a prominent name in the e-commerce industry in the beauty, fashion, cosmetics sector. These two companies have strategically utilized  the digital platforms for their business and to reach a … Read more

Purplle vs Nykaa: Which One Is Better & Ruling The Cosmetics Space?

Purplle vs Nykaa

The battle of Purplle vs Nykaa has taken the netizens by storm. Reason? The ongoing battle of e-commerce startups related to wellness and beauty. We all are aware of the fact that the Indian e-commerce market has boomed in the last decade. After all, what can be better than shopping for products and getting them … Read more

Tira vs Nykaa: Can Reliance’s Tira Challenge The Market Share Of Nykaa?

Tira vs Nykaa

Recall the scenario of 2016 when Reliance’s Jio outshined other communication network companies. Whenever Reliance launches a new product in any segment, it is no less than a thunderbolt for the existing companies. Be it a telecommunication service i.e. Jio or a new cosmetic e-commerce platform Tira! Do you know who the main competitor of … Read more

Nykaa Business Model Explained – How Does Nykaa Work?

Nykaa Logo - Business Model Explainer

Introduction The increasing demand for cosmetics among millennials is one of the key reasons for the booming of various cosmetic brands. One such top beauty brand is “Nykaa.” There are numerous cosmetics brands in the current market. But what makes Nykaa unique and famous? It gained its reputation due to the exclusive quality of its … Read more

6 Shark Tank India Startups That Became A Huge Success

Shark Tank India Startups

Shark Tank is one of the famous TV shows that won the hearts of Indians. Inspired by the US version, India also led to numerous successful Shark Tank India startups. So, let’s discuss the 6 Indian shark tank startups that rose to huge success after appearing in the show. Name of Startups Offerings Revenue Growth … Read more

8 Bollywood Actresses Who Are Equally Good With Business

8 Bollywood Actresses who are equally good with business

In the Indian film industry, Bollywood actresses are admired for their versatility. Not only do they excel in acting, but they also venture into entrepreneurship to increase their wealth. Here, we will present 8 such actresses who gained recognition for establishing their own businesses. Stay tuned! List of 8 Bollywood Actresses who are equally good … Read more

Is Minimalist A Good Brand & Can It Compete With The Giants?

Is Minimalist a good brand

Minimalist- An Indian skincare brand known for its transparent & honest products is making waves in India and abroad. Unlike some premium brands, Minimalist offers exclusive quality products at pocket-friendly prices. Guess what? This became a crucial part of Minimalist’s success! Now the question is- Is Minimalist a good brand? If yes, then, can it … Read more

What’s Special About Cetaphil & Why Is It Popular Among Men?

Cetaphil Men Skincare brand

Meet Cetaphil, the skincare brand that’s winning over men across India. I bet you have rarely seen its advertisement. Yet, this Swiss skincare brand effectively outshines other popular brands… But what’s the secret to its popularity? Let’s uncover why Cetaphil has become a favorite choice among men seeking effective skincare solutions. (A) Understanding the Men’s … Read more

HDFC Regalia Gold vs Regalia Credit Card: Benefits Comparison

HDFC Regalia Gold vs Regalia credit card

HDFC Regalia Gold vs Regalia Credit Card, the credit cards which sound so much similar, but differ from each other on several aspects.  We all would agree with the fact that in current times, living without a credit card can be challenging for us. Credit cards offer ultimate convenience and flexibility of paying anytime and … Read more