Minimalist- An Indian skincare brand known for its transparent & honest products is making waves in India and abroad. Unlike some premium brands, Minimalist offers exclusive quality products at pocket-friendly prices. Guess what? This became a crucial part of Minimalist’s success! Now the question is- Is Minimalist a good brand? If yes, then, can it … Read more
Do you know India is the second-largest jewelry market in the world after China? As of 2023, the whole Asia Pacific jewelry market is worth $88.26 billion. Now the crazy part is the domination of Indian jewelry brands in this market with notable players like Tanishq and Orra. So, naturally, it led to the debate … Read more
Legends quoted, “Time changes everything; no one can stop it!” Similar is the story of Byju’s, where an ordinary tuition class evolved into India’s biggest ed-tech platform only to plunge dramatically… How Byju’s went from 0 to billions to 0? You may wonder. Well, that’s a bit long and interesting story. Also, you can learn … Read more
Zara’s rapid rise to become a prominent name among the largest fast fashion giants in the industry is not only a result of its exclusive designs but also of the carefully executed marketing strategy, which has helped them to differentiate itself from other brands in the market. In this article we’ll discuss how Zara marketing … Read more
As you know, the Indian government is aggressively working on the electrification of India’s vehicle fleet in the coming 6 years. The FAME II and PLI schemes are acting as the cherries on top. These initiatives will be advantageous for many battery manufacturers. However, the two players that will benefit the most from this are- … Read more
Can you guess what’s the most important factor in marketing? Connecting with the audience! If you position your brand in front of your target audience at the right time, you can win their hearts and transform them from audience to customer… This approach is called Moment Marketing. It refers to the ad campaigns relevant to … Read more
The two top hair care brands that give a tough competition to each other in the industry are Traya vs Vedix. Both the companies offer personalized hair care services and wellness solutions to their customers by deeply analyzing the cause of hair related issues. This article describes which hair care company is doing better- Traya or … Read more
Recently, the Pay as You Go Business Model gained immense popularity! Reason? You pay for only the stuff you use and for the period you use it. No upfront payment, no overpaying for services, no complex pricing, high flexibility, and the list of benefits goes on… So, in this article, we will dive into seven … Read more
Meet Cetaphil, the skincare brand that’s winning over men across India. I bet you have rarely seen its advertisement. Yet, this Swiss skincare brand effectively outshines other popular brands… But what’s the secret to its popularity? Let’s uncover why Cetaphil has become a favorite choice among men seeking effective skincare solutions. (A) Understanding the Men’s … Read more
Retail investors have been eyeing Bajaj Housing Finance IPO ever since the RBI made it mandatory to list in public soon! Guess what? The firm is planning to raise over a billion dollars through the IPO. And yes, they’ll mindfully handle the minimum dilution and expected valuation range. Now, the question is- Is this IPO … Read more
