What is the first thing that clicks in your mind whenever you see furniture made up of bamboo or a pashmina shawl? The former reminds you of Assam and the latter reminds you of Kashmir Valley. Do you wonder why it’s like that? The reason is “Handicraft,” which represents the culture of a region. Handicrafts … Read more
What is the first thing that comes to your mind whenever you hear the term “Paytm”? Payment through Mobile! Yes, it is the same as it sounds. In India, “Paytm” has reached the peak of popularity and got almost synonymous with “Online Transactions.” Apart from being the largest payment app in this land, it is … Read more
As the fears of recession impend, the corporate sector of the globe is already shivering to its spine. The glooming appearance of the world economy in 2023 has already started pushing several tech giants to lay off their employees. The string of tech companies that are already in the grasp of the lay-off wave includes … Read more
For instance, if you are given two options for shopping (at the same or discounted price) – either go to different markets or a single shopping mall. Which one would you prefer? Probably the second option! Isn’t it convenient to get all the desired stuff from a single place with a variety of options and … Read more
“Microsoft” is a well-known name in the world of computer software. It is a leading vendor of computing services, video games, and other online services. However, the journey was not easy. It overcomes various challenges throughout the journey with its founders and CEOs. Bill Gates along with Paul Allen laid the foundation of Microsoft in … Read more
If somebody has complete control of something like a commodity or an area, due to which others have no share and ultimately no competition. What would you call him/her? A monopolist! Why? Because that person has a monopoly in the market. Being an enthusiast of trade and marketing, you must have heard of the term … Read more
Entrepreneurship is the essence of economic growth as well as the development of a nation. However, in India, it was not a popular trend among women… Until they achieved success in many sectors of the industry. You must have heard the name of some popular brands like Biocon ltd, Nykaa, Shopclues, Zivame, etc. Do you … Read more
Introduction Suppose you are window shopping for a perfume of your favorite brand. You get to select one with a pretty bottle, compact design, good portability, and a long-lasting “Orris” fragrance. The initial descriptions fit perfectly well with your lifestyle but… Not having any idea about “Orris” puts you in a serious dilemma of whether … Read more
Introduction Imagine a tiresome day where you are craving delicious food but you are way too tired to walk or drive into the restaurant. Thankfully, a modern solution to this problem exists! You can simply deliver the food online. One of those food delivery apps is “Swiggy.” The first thing that comes to your mind … Read more
The launch of Rupay cards was a breakthrough in India. How? It gained over 60% share in the Indian card market. This number was significant enough to shake the other well-established card networks like Visa and MasterCard in the Indian subcontinent. Doesn’t it make you wonder what has led to the immense rise of RuPay … Read more
