Why are D2C Brands Going Offline Mode?

D2C Brands going Offline from Online

Introduction Suppose you are window shopping for a perfume of your favorite brand. You get to select one with a pretty bottle, compact design, good portability, and a long-lasting “Orris” fragrance. The initial descriptions fit perfectly well with your lifestyle but… Not having any idea about “Orris” puts you in a serious dilemma of whether … Read more

Business Model of Swiggy [Case Study]

Swiggy Business Model - Delivery Boy

Introduction Imagine a tiresome day where you are craving delicious food but you are way too tired to walk or drive into the restaurant. Thankfully, a modern solution to this problem exists! You can simply deliver the food online. One of those food delivery apps is “Swiggy.” The first thing that comes to your mind … Read more

All About Rupay Cards – Case Study

Rupay Card Logo

The launch of Rupay cards was a breakthrough in India. How? It gained over 60% share in the Indian card market. This number was significant enough to shake the other well-established card networks like Visa and MasterCard in the Indian subcontinent. Doesn’t it make you wonder what has led to the immense rise of RuPay … Read more