Can you guess what’s the most important factor in marketing? Connecting with the audience! If you position your brand in front of your target audience at the right time, you can win their hearts and transform them from audience to customer… This approach is called Moment Marketing. It refers to the ad campaigns relevant to … Read more
Meet Cetaphil, the skincare brand that’s winning over men across India. I bet you have rarely seen its advertisement. Yet, this Swiss skincare brand effectively outshines other popular brands… But what’s the secret to its popularity? Let’s uncover why Cetaphil has become a favorite choice among men seeking effective skincare solutions. (A) Understanding the Men’s … Read more
Retail investors have been eyeing Bajaj Housing Finance IPO ever since the RBI made it mandatory to list in public soon! Guess what? The firm is planning to raise over a billion dollars through the IPO. And yes, they’ll mindfully handle the minimum dilution and expected valuation range. Now, the question is- Is this IPO … Read more
Marketing isn’t just about saying “Hey folks! Buy our product…” It is all about unlocking the secrets of the marketplace and using them to your advantage, so you can win your audience’s hearts. Let’s explore seven marketing theories that can empower you to make smarter decisions and craft more impactful strategies! (A) Brand storytelling theory … Read more
Do you know Raymond is the market leader in the Indian worsted suiting industry? Here, worsted refers to a “high-quality wool.” Raymon’s journey to become one of the world’s largest vertically and horizontally integrated suiting fabrics was quite legendary. This wouldn’t have been possible without Vijaypat Singhania’s leadership. Not only he focussed on innovation, but … Read more
On 1st & 2nd April 2024, Vistara Airlines had to cut nearly 50-60 flights to deal with the shortage of pilots and crew. That was an absolute head-scratcher for passengers! This incident brought the Pilot crisis in India into the limelight… Now, aviation companies are using large-body aircraft such as Boeing 787-9 Dreamliner and A321 … Read more
March 2024 ended with super exciting news for Indian laborers i.e. “India plans to shift from minimum wage to a living wage by 2025.” This has sparked a curiosity about Living Wage vs Minimum Wage among Indians. Are you also one of those curious folks? If yes, then stick to this write-up because we … Read more
Numerous brands get slammed due to false marketing, quality control, improper listing of ingredients, etc. Amongst these Bournvita controversy created a huge debate in India! If you are active on social media, you must have seen the clash “Food Pharmer vs Bournvita.” By the way, what happened in the Bournvita controversy? Let’s break down the … Read more
Legends say- “The measure of intelligence is the ability to change & adapt with time.” Do you know why? Because if you don’t upgrade yourself, then you will be easily replaced by the new gens. Let me give you some real-life examples- Saregama India could have been on this list too… Thanks to the Saregama … Read more
Ever since Azorte fashion stores became a major hit in India, folks have been highly curious to decode Azorte business model. If you visit the Azorte store, you’ll find a wide range of products including footwear, fashion accessories, home goods, and beauty products. At this point, your mind must be full of questions like- what’s … Read more
