India proudly claims the second-largest tea producer title, as revealed in a comprehensive survey by IBEF. Picture this: the cozy ambiance of “Tea Stalls” has stolen hearts and become the go-to hangout for many. It’s not just a beverage, it’s our day’s invigorating Kickstarter. Whether it’s an office meeting or a heart-to-heart chat, tea plays … Read more
The remarkable success story of Jockey International Inc. in India exemplifies a triumph of unwavering commitment and strategic vision. How? Through a meticulous blend of impeccable product offerings, savvy marketing campaigns, and a deep understanding of local preferences, Jockey swiftly carved a niche for itself. From its inception, Jockey strategically positioned itself as a frontrunner … Read more
Third-wave coffee was a distinct revolution in the coffee industry that focused on quality, sustainability, and transparency. It occurred in the US in the 1990s. Do you know that a similar movement took place in India too? Yes, in Bengaluru! Third Wave Coffee is a Bengaluru-based startup that pioneered India’s artisanal coffee culture. What’s so … Read more
When it comes to brands associated with dairy products, two names click in our mind viz. Amul and Mother Dairy! Why only these two? Because they are one of the most successful dairy brands in India. They are known for their strong brand recognition, high-quality dairy products, extensive distribution networks, affordable pricing, and effective marketing … Read more
Every brand that you see around you has a unique story. But you will hardly see any brands that are mentioned in your history textbooks and exist in the current era. One such brand is AMUL. The “Amul Case Study” is a hot topic in the market. Reason? Because it has a glorious past, a … Read more
Brands go through tough competition to be in the limelight. But certain brands rule the era with their exclusive product and efficient marketing. One such brand is AMUL! Established in 1946 by Dr.Verghese Kurein, AMUL is still ruling the dairy and FMCG industry. Who knew that a brand established at the time of Indian Independence … Read more
When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more
Do you know which the most popular type of stock is when it comes to gaining high returns? Cyclical Stocks! Yes, these stocks are highly popular among investors due to their potential to offer higher returns. All right, but what exactly are cyclical stocks? What are the biggest cyclical stocks in India? Are these safe? … Read more
Lenskart is one of the leading brands that is ruling the market of eyewear accessories. But its journey was not that easy! Why? You may wonder. Because it was launched during the time when online shopping was accessible to only a handful of Indians. Also, people lacked trust in online products and services. Fortunately, the … Read more
The agriculture-based economy of India is full of opportunities for agri-tech startups. Farmers are the core of the agriculture sector because of their direct involvement in farming. Don’t you wonder how advantageous it would be to boost our farmers which will eventually boost our economy? The startup “DeHaat” realized this fact a decade ago and … Read more
