What Is Horizontal Marketing System? Complete Breakdown

Horizontal Marketing System

When it comes to different marketing systems of commerce, the common ones that come to our minds are horizontal and vertical marketing systems. The former is modern whereas the latter is the traditional approach to reach the target customers. Recently, the horizontal marketing system has become highly popular in the market and especially in the … Read more

How IndiaMart Makes Money? IndiaMart Business Model Explained

IndiaMART business model

The evolution of the internet & technology is one of the greatest blessings that mankind received! Sounds too philosophical… Isn’t it? Well, just look at the evolution of the digital world in the past decade. Not only can you buy/sell commodities ranging from electronics to groceries. But also make payments through the magical electronic device … Read more

Physics Wallah Valuation, Funding & Shareholders Breakdown – 2024

PhysicsWallah Valuation

PhysicsWallah is one of the most profitable ed-tech startups in India. It provides educational resources, particularly for students who are studying physics and other science subjects. Physics Wallah valuation has made it a hot topic in the ed-tech segment of Indian startups. It was founded by Alakh Pandey, a physics teacher and YouTube personality who … Read more

Behind The Scenes: What’s Driving The Valuation Cuts Of Indian Unicorns?

Valuation Cuts of Indian Unicorns

Valuation cuts of Indian Unicorns are escalating, therefore, became the talk of the town. Do you know Valuation Cuts are no less than a nightmare for startups and especially if it is a Unicorn? Recently, global asset managers have slashed their valuations of high-profile Indian startups like Byju, Swiggy, etc.   By the end of … Read more

The Souled Store Revenue Revenue Jumps 2X to Rs.150 Cr in FY22 but Slips into Loss

The Souled Store Revenue jumps 2X

In this article, we will explain “The Souled Store” revenue structure and the probable reasons that slid it to its humongous losses. The D2C (Direct-to-Consumer) firms are going through a purple patch in India. Reason? Due to technological innovations, upgradation of consumer lifestyle as well as awareness. You might have seen the stores of Lenskart … Read more

Why Rent In Indian Metro Cities Are Skyrocketing? Reasons & What Lies Ahead

Rising rent in Indian metro cities

Recall the famous proverb- “Food, Clothing, and Shelter are three basics of human survival.” Being an agricultural country, we Indians have a sufficient amount of food. Our fashion industry isn’t lagging either to provide affordable clothing. Here, the elephant in the room is “Shelter” or “Housing.” If you are used to the updates in the … Read more

How Mirae Assets Launched mStock Is Competing With The Big Broking Apps

mStock launched by Mirae Assets

Look at the following headlines-  “Mirae Asset’s e-broking platform mStock recorded 1 million trades in a single day.”  “With over 6 million downloads within 10 months of launch, the active client ratio of mStock reached 73%.” “In February 2023, mStock registered a turnover of Rs.78,000 crore on its platform.” So what did you find common … Read more

CarDekho Shareholders Breakdown & Funding Valuation – 2024

CarDekho shareholders breakdown & funding valuation

CarDekho is India’s leading search venture where you can buy second-hand cars. Apart from that, its website includes exclusive automotive content. Such as reviews of experts, detailed info on specs and prices, and comparisons of all car brands and models that you can find in India. The company operates some of the leading auto portals … Read more

Sugar Cosmetics Revenue Jumps To Rs. 222 Cr While Loss Surges 3.6x In FY22

Sugar Cosmetics Revenue jumped to Rs.222 crore

In this article, we will explain Sugar Cosmetics revenue structure and the probable reasons that led to its substantial losses. The D2C (Direct-to-Consumer) beauty firms are booming at an exponential rate in India. Reason? Due to technological innovations, upgradation of consumer lifestyle as well as awareness. All these reasons are contributing to the makeover of … Read more