boAt, the brand that has become a household name when it comes to order any audio or wearable product! It not only offers its customers with the best quality audio products, but also offers other products in the wearable category. boAt marketing strategy is one of key elements of its success. boAt aligns its products with … Read more
Do you know how Colgate became synonymous with toothpaste? Due to Colgate marketing strategy! This didn’t happen in a single day. The brand has maintained its top position in the oral care segment for over 200 years… Yeah! It is a two-century-old brand that satisfied millions of customers without a single downfall in the oral … Read more
The October of 2023 banged with the KYC changes implemented by RBI! Do you what was more shocking than this? This was the third time in 2023 that RBI amended the master direction of KYC (Know Your Customer) direction, 2016. Why? You may ask. Well, just like you many other folks too were highly curious … Read more
A good mattress leads to a good and comfortable sleep. Among the mattress producing industry, there are two prominent names that are leading the game and also are great competitors of each other, i.e. Wakefit vs Sleepyhead. These two since their establishment in the market are significantly innovating their products, technology, features, and more of … Read more
When it comes to eyewear accessories, the battle of Lenskart vs Specsmakers has made the headlines! Reason? Both offer exclusive eyewear accessories and are ruling the offline as well as online markets of India. Eyewear accessories have become more than a necessity in today’s world. Just like any other accessories, eyewear is now a part … Read more
You know Why did Tata Nano fail, the car which is being referred to as the synonym for “People’s Car”? Tata Nano, launched in 2009, by the name of “world’s cheapest car” was positioned and made to cater the aspirations of many Indian families, offering them the practical and affordable means of transportation. Their goal was … Read more
Being a fan of fantasy cricket, you’ve heard about Dream11 vs My11Circle. The fantasy sports boom has led to a huge influx of money and new platforms. This may give rise to confusion among many users. Are you one of those who is still hovering over the query- Dream11 vs My11Circle- which brand is doing … Read more
Mumbai dabbawala service has made it easy for the people to have and enjoy freshly home cooked meals either at their offices or other working places. This service has led many people who hail from different parts of the country come to Mumbai to work and live, to have a meal which is home cooked … Read more
Since the last decade, several Chinese smartphone brands have been ruling India. Among them, the competition between technology giants OnePlus and Oppo is a focal point of discussion. The comparison between OnePlus vs Oppo has garnered attention as these Chinese brands vie for supremacy. This exploration aims to dissect their market strategies, net worth, market share, … Read more
You asked, and we listened! Get ready to dive into the fascinating world of Zara with our highly requested Zara Case Study. Recently, Zara has been trending in Instagram reels and YouTube shorts for its funky model poses. You must have seen it too! Have you wondered what made this Spanish brand so famous? You … Read more
