Is Minimalist A Good Brand & Can It Compete With The Giants?

Is Minimalist a good brand

Minimalist- An Indian skincare brand known for its transparent & honest products is making waves in India and abroad. Unlike some premium brands, Minimalist offers exclusive quality products at pocket-friendly prices. Guess what? This became a crucial part of Minimalist’s success! Now the question is- Is Minimalist a good brand? If yes, then, can it … Read more

Byju’s Case Study: How Byju’s Went From 0 to Billions to 0

Byju's Case Study

Legends quoted, “Time changes everything; no one can stop it!” Similar is the story of Byju’s, where an ordinary tuition class evolved into India’s biggest ed-tech platform only to plunge dramatically… How Byju’s went from 0 to billions to 0? You may wonder. Well, that’s a bit long and interesting story. Also, you can learn … Read more

How BookMyShow Survived Covid & Turned Profitable In 2023

How BookMyShow survived covid and became profitable?

With a whopping revenue of Rs.1,000 crore, FY23 was no less than a purple patch for BookMyShow. It made an exponential profit of Rs.87.82 crore rising from the loss of Rs.92.2 crore in FY22! This made folks wonder- how did this ticket-booking platform survive COVID and turn profitable in 2023? So, without any delay let’s … Read more

GoTo vs Grab: Which One Is The Better Super App In SEA?

GoTo vs Grab

Ever wondered which super app reigns supreme in the bustling South Asian region? Well, buckle up because we’re diving into a thorough comparative analysis of GoTo vs Grab! These tech giants have been revolutionizing the way you travel, order food, and manage your finances. GoTo boasts a strong foothold in Indonesia, while Grab dominates across … Read more

Can Namma Yatri really compete with the giants Uber & Ola?

Namma Yatri

Namma Yatri has become a new ray of hope for drivers and a source of headache for Uber & Ola! Do you know, why? Just go through this write-up and you’ll know it all! (A) Synopsis: Emerging Battle of Namma Yatri vs Uber & Ola In January 2024, Namma Yatri (Bengaluru-based ride-hailing platform) finally spread … Read more

Jeevansathi vs Shaadi: Which Matrimony App Is Doing Better?

Jeevansathi vs Shaadi

We all are aware of the fact that arranged marriages have deep roots in Indian culture. Seeing this fact numerous e-matchmaking platforms emerged and out of them Jeevansathi vs Shaadi are in heated competition with each other. Not only do they serve as a link between traditions and digitalization but also have an enormous user … Read more

The boAt Marketing Strategy Which Helped It Rise Like Storm

boAt marketing strategy

boAt, the brand that has become a household name when it comes to order any audio or wearable product! It not only offers its customers with the best quality audio products, but also offers other products in the wearable category. boAt marketing strategy is one of key elements of its success.  boAt aligns its products with … Read more

Wakefit vs Sleepyhead: Which Brand Is Doing Better?

Wakefit vs Sleepyhead

A good mattress leads to a good and comfortable sleep. Among the mattress producing industry, there are two prominent names that are leading the game and also are great competitors of each other, i.e. Wakefit vs Sleepyhead.  These two since their establishment in the market are significantly innovating their products, technology, features, and more of … Read more